In the field of branded content, Redbull has to be one of the most exciting brands to work for - their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product. In early 2013 I presented concepts for two rider profiles to the Redbull team with the agency Hotglue, and luckily we got the all clear to put them into production later in the year. This is the first video, with two time Snowboard Cross World Champion Alex Pullin.
As always it was great to work with the lads from Hotglue - Nick Smith, Matt Hearn and Lewis Hearn. We also had brilliant help from DOP and good friend Dave Budge, many thanks to Paul McCosh for his sound work and we used a variety of content from the Redbull Media Library.
See how many hits it's mounted on the Official Redbull Youtube link.