After a great experience working on the ‘No Regrets’ Bendigo Bank campaign, it was time for a different approach in 2017. This time we wanted to really show the broader point of difference of Bendigo Bank, in particular the enormous contributions that go towards projects around each bank. So we called on the beneficiaries to come forward with a bit of a surprise for customers. Yes it was terrifying to shoot. The unknowns of the surprise set up require a hell of a lot of preparation. But we were all wrapped with the results and after starting with 3 locations we ended up doing the surprise set up in 7 banks around Australia.