I travelled up to Sydney to shoot the official Kmart Toy Testers as they tested out the new season of toys. This was the first of a three part series featured on the Kmart website, their YouTube channel, and also distributed to various PR contacts to bring the catalogue to life.
In a refresh to the Air Force recruiting website, I concepted up a variety of ideas around getting people excited about the equipment and planes. I then worked with my good friend Cam Gough (at dirty puppet) to create 3D interactive tours of 5 key aircraft. The 3D animation was layered with interactive flash popups which I animated in Adobe Flash, and a fully immersive sound scape which was complimented by a total design refresh of the page. Interact with the Campaign at: www.defencejobs.gov.au/airforce/Technology/aviation.aspx
One of the objectives of the airforce marketing team was to give people an insight into the everyday life of personnel. This idea involved creating a series of fictional characters which could be followed on Facebook and other social media channels. Users could then keep a track of a typical day of airforce personnel.
I had a very quick brief come in, with the challenge being to make a TV ad out of 4 iStock images. To make it a bit more interesting than a windows screen saver I had a bit of a day to try to bring them alive in After Effects. Was a bit of fun in the end.
We met Lily on the very first day of filming in Laos and she made an immediate impression with her cheeky grin and sparkling eyes. We then eagerly awaited a spare day in the schedule to spend more time with Lily and her family, who were incredibly gracious in our presence. The piece has been used to promote Plan’s child sponsorship programs and re-cut into a TVC