In response to a critical food shortage in West Africa in 2012, I received a brief from Plan Australia that they had signed celebrity chef Manu Feildel as an ambassador, and were planning to work with him in the field in Niger. Instead of creating event based videos I decided to design a campaign where we could stage release each part of the journey as episodes and build up buzz in line with his media schedule. I was also lucky that my old friends at Visual Jazz agreed to build the site for free, so Plan had a full campaign at a minimum of cost. The campaign later included online advertising and paid search, I also directed and edited a follow up with Manu in Sydney about his feelings one year on.
This project wouldn't have been possible without people like: Danielle Bombardieri (PR Plan Australia) Charlotte Strong (Senior Communications Advisor Plan Australia) Sinead Blessing (Content & Communications Officer Plan Australia) and of course a big thanks to Visual Jazz for building the site pro bono.
The campaign is still online at www.stopthehunger.plan.org.au