My Role: Creative Director, Producer
Photographer: Andrew Diprose
After completing the Nike Tech Pack campaign late in 2015, I was engaged by the sportswear division to put together a range of photoshoots for 'Nike Air Max Day' 2016. My job was to fulfil the role of an agency in concepting, preparing and producing shoots organised in Melbourne, the Gold Coast and Sydney. I engaged the talented Andrew Diprose to shoot the content with two key deliverables; firstly the traditional Air Max shoe hold shot featuring AFL stars Gary Ablett and Patrick Dangerfield, NRL star Michel Jennings, and ultra marathon runner Bec Wilcock. Secondly an extended photo series and article featuring Bec Wilcock for the digital magazine Limit'd created by Hype DC.