Robbie Maddison: Driven by Adrenaline (2016)
Role: Write, Direct, Shoot, Edit,
Colour Grade
Agency: Hotglue
I was lucky to spend some time with Robbie Maddison early in 2016, a few months after he'd completed the game changing video "Pipe-Dream." Robbie was taking some time out between commitments for a new Vin Diesel movie, and graciously took us into his home to share his everyday life. Very honoured to spend time with this humble legend. Thanks to DOP Toby Heslop for coming on board for the shoot.
Behind the Scenes
Related Work
During Easter in 2014 I was lucky enough to spend a few days at the Rip Curl pro with Joel Parkinson, filming a piece for the car company HSV. The shoot was jammed in the middle of competition which was a big challenge, but Joel was kind enough to allow us a great insight into a life it's easy to envy. This is the first in a series of 4 to come between 2014-2015.
The Holden account and it's partner brands have been part of my working landscape since my first job out of uni as a graduate designer. A few years later I moved into the full time roll of creative lead on the digital account, responsible for all digital marketing and the buzz word stuff like 'multi-platform' launch campaigns. After leaving Visual Jazz in 2010 to pursue video production, I eventually ended up back on the red lion as the freelance Creative director at Melbourne production agency Hot Glue. The role has covered anything from launch campaigns, directing TV ads and branded content, also encompassing Holden Special Vehicles and the Holden Racing Team.