I would describe myself as an enthusaitic motorcycling pundit so I was wrapped to work with TAC on this motorcycle safety campaign in 2016, the first of many in partnership with the Traffic Accident Commission. My old friends at Isobar were working on a complete digital rebrand for the Spokes website, and come up with the idea to create short video stories. We worked together to select two everyday stories to draw attention to a variety of key safety messages. Many thanks to my good friend Mitch Forrester who jumped on board to produce them.
Accompanying campaign photography from Max Milne