NIKE TECH PACK LAUNCH
Client: Nike Australia
Role: Complete pitch and delivery of campaign including creative direction, video direction, producing, editing, sound, colour grading and campaign design.
Cinematography: Shelley Farthing-Dawe (Aus shoots)
Joel Betts (NZ shoots) Photography: Ty Johnson (Aus) Matt Crawford (NZ)
Midway through 2015 I pitched for a new Nike apparel launch, which turned into a five part series shooting first in New Zealand with fitness trainer Kirsty Godso, then Perth for AFL star Nic Naitanui and hockey player Anna Flanagan, and finishing off in Sydney with NRL player Michael Jennings. I loved working with some extremely talented friends on the shoots in with Shelley Farthing-Dawe and Ty Johnson in Australia, and Joel Betts and Matt Crawford in NZ. Lastly - the athletes themselves made the job very easy, allowing us to work fast. One highlight was sitting down for an unforgettable Tongan feed with the entire Jennings family, great value. (Homepage cover photo by Ty Johnson).
Related Work
During Easter in 2014 I was lucky enough to spend a few days at the Rip Curl pro with Joel Parkinson, filming a piece for the car company HSV. The shoot was jammed in the middle of competition which was a big challenge, but Joel was kind enough to allow us a great insight into a life it's easy to envy. This is the first in a series of 4 to come between 2014-2015.
In the field of branded content, Redbull has to be one of the most exciting brands to work for - their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product. In early 2013 I presented concepts for two rider profiles to the Redbull team with the agency Hotglue, and luckily we got the all clear to put them into production later in the year. This is the first video, with two time Snowboard Cross World Champion Alex Pullin.